Trend: Avant Pop

In 2015, fashion will not be less intangible and even more open-minded as it used to be. We will find experiments in art and design –  where we are questioning our everyday lifes and are searching for uncommon answers. This S/S 15 trend, Avant Pop, let’s us explore the modern Surrealism, motivates us to be a bit ironic when it comes to humor and man-made materials crave an new appearance.


Collections: Chloé Ready to Wear SS15 at Paris Fashion Week

Chloé Ready to Wear SS15 // Photos by

Oh, how I always adore the way Chloé reflects on Women. The ideal Chloé woman, like Clémence Poésy, nonchalant yet elegant and feminine yet a bit curious, girly. Creative director Clare Waight Keller wanted to use fabrics that each tell a different story. They all have this ‘folkloric’ look, like the encrusted birds in cheesecloth but all represented in sincere and direct shapes.


Collections: Zimmermann Resort 2015

The Resort collections take our minds on a journey to the beautiful paradises on our earth. Australian sisters Zimmermann created a sophisticated feminine Resort 2015 collection with soft crochets, exotic florals and a wonderful metallic addition. The main inspiration comes from the summers they spent on Bali. It’s great how they have managed to capture the magnificence of the Island in these delicate original print, loose, lively and elegant designs.